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Philosophy «4GUEST»

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Competition in any service industry, including the hotel business, is so huge that consumers have become incredibly discerning and demanding. Beautiful interior, convenient location, favorable prices – all these can no longer be the main advantages (although it is still important), because everyone can offer it. The only thing that cannot be copied and that can become the criterion of consumer choice is service.

For ACADEMIA LAND the issue of service is not only a way to attract a guest, it is the realization of the concept of approach to work.

That is why we have formed a loyalty and personnel management program “4GUEST”. This is a company philosophy that is built on 4 principles.

The first place where we start on the road to the best service is recruitment and selection of employees. We carefully select candidates for absolutely every position, be it an administrator, maid or porter, because we understand: the guest’s impression of a vacation in our hotel depends on the participation and actions of all team members.

A mentor works with each future employee, who helps to penetrate the mission of our company – to approach all guests individually, that is, not just to provide quality services and perform their ordinary duties, but to give positive emotions.

The second principle important for ACADEMIA LAND hotel operator is to immerse the employee in the business processes and principles of working in the hotel business.

This means that all employees receive knowledge on working with reservation channel managers, document management, cash register and terminal, as well as learning about shift handover, cleaning and room check standards, guest check-in and check-out procedures, registration and migration registration.

All of this knowledge is necessary to understand internal processes and assign responsibilities in order to promptly and efficiently resolve guest inquiries. We equip our employees with such knowledge and level of responsibility that they can help you as quickly as possible, without waiting for help from a superior person.

Here the question arises: what to do if the guest’s request does not concern the basics of hotel service and is beyond the scope of methodical training? Here we come to the third principle – training in non-standard situations.

Future employees are offered to “play”: play out an atypical case from the list provided by us and find a solution. In this way, we check for some other important qualities: out-of-the-box thinking, a high degree of stress resistance, creativity, the ability to get out of any situation with dignity, and adequacy.

But not everything depends only on the candidate. In order to keep initiative and motivation, a future employee needs to feel his/her importance and necessity. That is why the last principle of the 4GUESTS philosophy is the encouragement of the best employees.

With a certain periodicity the company management encourages its best specialists with pleasant gifts: awards, trips to other countries, fashionable gadgets, certificates for accommodation in any of the hotels of the network for themselves, relatives and friends. We always notice the most enterprising ones!

Recently, the company has created a Care Service. The Care Service Manager is the person who will be with the guest throughout the entire interaction with the hotel: before check-in, during the stay and after check-out.

Before the guest check-in, the service manager finds out the individual needs of the guest and controls them: a room with a view to the courtyard or with separate beds, coffee during check-in, transfer, excursions and so on. But in addition, the employee tries to find out some personal preferences not related to hotel services in order to pleasantly surprise the guest. For example, a service manager before a guest check-in can clarify what his favorite flower is, and on the day of check-in he can buy it and put it in the room.

Thus, the philosophy of ACADEMIA LAND is called «4GUEST» for a reason. For the company it is extremely important to work FOR the guest to maximize the satisfaction of his needs. The work starts at the stage of staff selection and never ends, because the hotel is a continuously working system, which is created to make every guest feel comfortable and cozy!

Dear Guest, you will love it here!

ACADEMIA LAND